Are you a Dentist?

A full site risk assessment template for care homes and home environments

Family Introduction Letter

Quick Start Guide

Scope of Service Example

Template Letter for Dental Provider Change

Terms of Service Example

Welcome Letter

Telephone Script

Script for calling Next of Kin for treatment permission

Launching a domiciliary service is not only about having the right documents and clinical systems. You also need a simple, repeatable way to win work consistently from care homes, home care providers and families and to position your service so it becomes the obvious choice in your area.

This pack includes a complete Marketing section that shows you exactly how Dental Care at Home became one of the most in demand domiciliary providers in Scotland, and how you can apply the same approach locally.

Inside, you will learn how to:

• Identify the right decision makers in care homes and care groups
• Position your service around what care homes actually care about, including routine scheduling, compliance and documentation
• Use LinkedIn outreach in a professional, non spammy way that gets responses
• Build a care home contact list quickly using official registers and online sources
• Run a simple discovery call that sets expectations and avoids promising too much
• Create a clear onboarding workflow that makes it easy for a care home to start with you
• Use documentation and care plan feedback as a competitive advantage
• Support audit readiness through consistent visit records and care plan entries
• Structure your website and landing pages so care homes and families understand your value immediately
• Use local SEO to rank for terms such as Care Home Dental Treatment and Domiciliary Dentist in your area
• Use social media to demonstrate legitimacy, knowledge and professionalism without wasting time
• Build referral pathways so care homes recommend you to other settings
• Handle families, next of kin and power of attorney permissions with confidence and clarity
• Keep visits efficient and care home friendly without appearing rushed
• Manage cancellations, late additions and emergencies in a way that protects both your workflow and the care setting
• Scale your service to multiple homes using scheduling blocks, documentation systems and consistent communication
• Avoid common mistakes that stop new domiciliary services growing, including overpromising and failing to view the service from the care home’s perspective

This marketing support turns the pack from a set of documents into a complete, workable business model. It gives you a clear pathway to build demand, earn trust and create a sustainable domiciliary service that fits around your existing practice.

When you purchase the pack, you also receive:

• Unlimited email support for six months
• Monthly check ins with Mark for six months
• Support for any area of your practice, not just domiciliary
• Marketing guidance for growing your service
• Access to video tutorials when added

This support alone is worth more than the price of the pack, but it is included because your success helps raise standards across the UK.

Due to Mark’s clinical commitments, support is limited to a set number of practices at any one time. Once the slots are filled, new buyers are placed on a waiting list.

As an added benefit, you will receive a free listing on our website.

Families and care homes can find you directly, increasing your visibility and referral opportunities. There is no ongoing cost for this listing.